The plan to make
Maison Kieu Beauté
findable.
Prepared for Rachel Nguyen — Founder & Licensed Esthetician. A look at where you stand in Google today, who you’re up against, and exactly what it takes to start showing up for the clients searching for your services.
Here’s the most important finding up front — it’s good news disguised as bad news.
Today, you don’t appear on page one of Google for any of your services.
Not “facial Newport Beach,” not “brow lamination,” not “lash lift,” not “microblading.” Right now, most new clients can only find you online by searching your name directly — or through word of mouth.
Why that’s encouraging: with 76 glowing reviews, your problem isn’t quality or reputation — it’s that your online setup isn’t letting Google connect you to people searching for your services. You’ve already built the hard part. The visibility is fixable, and there’s a large, untapped stream of clients to capture.
Two recent changes are the main culprits: you rebranded from Glam by Kieu to Maison Kieu Beauté and the web hasn’t caught up (your Yelp and Facebook still carry the old name), and you moved locations — one of the biggest things that drops a business in Google Maps until everything is updated and made consistent.
Current ranking analysis
Where you appear today for the searches your clients actually use, checked from a Newport Beach location:
| Search | Your position | Who owns the top spots |
|---|---|---|
| facial Newport Beach | Not on page 1 | Facial Lounge, NakedMD, Facialworks |
| esthetician Newport Beach | Not on page 1 | Amy Berisha, Skin Society, SKINWISE |
| brow lamination Newport Beach | Winnable | GG Beauty, Handmade Brows, Strip Lab |
| lash lift Newport Beach | Winnable | Lashes by Sandey, GG Beauty, SALT |
| microblading Newport Beach | Winnable | Newport Microblading, Brow House 2 |
| dermaplaning Newport Beach | Not on page 1 | NakedMD, Beauty Boost, Amy Berisha |
| hydrafacial Newport Beach | Not on page 1 | BioSpa, Beauty Boost, Amy Berisha |
Currently absent from page 1 across the board · “Winnable” = competitors there have review counts in your range.
In plain terms: when someone in Newport Beach searches for the exact services you offer, they see your competitors, not you. Fixing this is your single biggest growth lever — and the brow, lash, and microblading searches are the most winnable first.
Your website’s speed
Most of your visitors are on phones, so mobile load time affects both your ranking and how many people stay long enough to book. Here’s how your site performs today:
The basics are clean, but the page is slow to load on mobile — a known limitation of the Wix platform your site is built on. Worth a conversation about how far we can push it.
Competitor analysis
Your competition splits into two very different groups — and that distinction shapes the entire strategy.
Independent studios
GG Beauty, Handmade Brows, Lashes by Sandey, SALT, Brow House 2. These own the brow, lash, and microblading results — and several sit at 69–92 reviews, in your range or below your 76. Genuinely beatable with the right setup. These clients know exactly what they want and are ready to book.
Medical spas
NakedMD, Beauty Boost, Amy Berisha, BioSpa. They dominate “facial,” “hydrafacial,” and “dermaplaning” — doctor-led, years established, hundreds to thousands of reviews. We build toward these over time rather than promising them overnight.
Why they outrank you right now: consistent online history, websites built around specific services, and properly optimized Google profiles — none of which is about being better at the actual work. It’s setup, and setup is exactly what we fix.
Website SEO issues
Your site looks beautiful. The issues are technical and behind the scenes:
- Generic page titles and headings. Your skincare page is simply titled “Skincare” instead of something Google can rank, like “Facials & Skincare in Newport Beach.” Every page should say what it offers and where you are.
- No dedicated pages for individual services. Brow lamination, dermaplaning, lash lift, microblading, hydrafacial — each is its own search and deserves its own optimized page. Grouped together, you’re not competing for any of them.
- No content answering client questions. People search “how long does brow lamination last?” before booking. Pages that answer those questions bring in new clients and build authority. A big, cheap opportunity.
- Mobile speed. The 8-second load costs you rankings and bookings from people who give up waiting.
Google Business Profile
Your Google profile is your single biggest lever for the map results — and the recent move and rebrand are hurting it most. Your absence from every service map result points straight here.
- Make your name, address, and phone identical everywhere. Website, Google, Yelp, Vagaro, Instagram, Facebook. The old “Glam by Kieu” name still appears in places, confusing Google. Priority #1 and a quick win.
- Fix your categories. Your primary category drives what you show up for; on some platforms you’re listed narrowly as “Eyelash Service,” which blocks facial and esthetician searches.
- Fill out every field. Services with descriptions and prices, attributes, hours, booking link.
- Post weekly, add fresh photos. Active profiles rank higher; quiet ones slide.
- Keep reviews growing. You’re at 76 on Google — an automated request after each appointment keeps it climbing. On Yelp you’re at ~23 and miscategorized; worth closing that gap.
Your 90-day plan
Fix the foundation
Clean up the old “Glam by Kieu” traces and make your name/address/phone consistent everywhere. Fully optimize your Google profile and categories. Rewrite your site’s titles and headings. Start appearing in the map results for brow lamination, lash lift, and microblading.
Build pages that win clients
Dedicated, optimized pages for each key service, plus content answering the questions clients ask before booking. Launch an automated review-request system.
Compound and prove it
More content, more reviews, ongoing profile updates — all tracked on a simple dashboard showing calls, bookings, and map views. Growth you can see, not guess.
This playbook, in action
A real example — Maxim Karaoke, a private karaoke business in Westminster. We built and optimized their website and Google presence:
Their booking and pricing pages get the most traffic — exactly where it converts. The same approach is what we’d run for Maison Kieu Beauté.
See it live · maximkaraoke.com →Let’s make you findable.
Everything here is doable, and the foundation work shows results quickly — especially for the brow, lash, and microblading searches where you’re genuinely competitive.
Right now, every one of those searches goes to a competitor. The sooner the foundation’s fixed, the sooner that changes.
Let’s talk